About Sapient
The Sapient Team thinks of themselves as "idea engineers", blending together their skills in communication, branding and transactional expertise to "spark the relationship between consumers and brands" for their clients.
Clients
- abercrombie & fitch
- vail
- bmo
- chrysler
- jeep
- dodge
- rbc
- harley davidson
- sportchek
Lecture Notes
-Kim: Studio Manager. Matching People with the Right work.
-Gael: Started as an info architect. Her background is digital and interactive. 2 years ago made change from information architecture to experience research.
- Norma: graduate from the program. Since graduation has worked at quite a few agencies and has for a year worked at Sapient. Sapient allows her to grow and utilizes all of her strengths. Senior art director at Sapient.
About Sapient
- really international
- 240 people in their office and still growing
Creative Team
- creative team consists of 25 just on the visual side of things
- a good environment for mentorship because there is a lot of senor staff
- it is a great platform to learn
Work
-"The definition of great is entirely defined by the client you're working for and the problem you're trying to solve for them"
- Norma
"We take on the personalities of our clients instead of expecting our clients to be like us"
- Norma
"Our creative is the expression of a strategy based on an emotional or practical empathy"
-Norma
Jeep:
the task:
create a jeep wrangler microsite for international markets. browser and device compatibility. Language and cultural considerations.
the answer:
take cues from the TV ad, we set the wrangler in different environments, each with its own personality. Created a scrolling site. Site is about an emotional experience, and has little clutter. Powerful imagery, impacting typography. Most of the shots were composited.
Paralaxing: using a depth of field. the images cut into three layers: background, mid ground and foreground, and the layers move at a different speed to give the illusion of depth. The client loved it because they could do this without going into the world of flash. This was done with HTML5.
Chrysler:
The ask:
-taking cues from the TV ad, build an experience that ties together the nostalgia from the past, the feeling of your first car with the luxuries of the present, the grand voyager. showcase the features of the van in terms of how they enrich the character's life.
How tight is a tight time limit: she created that site in 1 night. the initial design happened in the evening, but the rest of it she was able to take a week and a half to finish. uses HTML5 to do the special effects.
Q: what is the life cycle of a microsite like that: 8 months.
Q: why was the timeline so quick: a lot of times a client will hold onto a brief for too long, realize they need to get it out, and brief the creative too late. But as a creative she has realized that her best work originates from a tight timeline.
Abercrombie and Fitch:
It was about working in tandem with Abercrombie and Fitch at their head office. Abercrombie and Fitch: 1) photography 2) print 3) web. It was time to re-prioritize.
The ask:
A&F fit guide and A&F mobile experience.
The answer:
good design is not enough. embed creative team with the client to translate the experience of their stores into digital channels. apply digital intelligence to their creative brand.
-She has never worked with a team so stringent on their brand, especially their brand typography.
- Designed a fit-guy site to show off styles
- designed for their mobile experience, that needs minimal changes.
Vail:
Epic Mix Program - Sapient developed the online experience.
The Ask: engage mountain athletes through Snocial
The Anwer: A facebook app Scavenger hunt that acts as a tutorial for people who are new to the program. "Epic Mix Snowcial Scavenger Hunt"
User centered approach
persona: a customer archetype. Personas are based on primary research (original).
"when you involve your client, they feel a sense of ownership over the project. They have to follow you through the steps, and have buy-in." - Gael
Sapient's strength: "One company that does everything". - Gael
"Our culture is like this. We argue. People challenge me all the time and I welcome that." - Gael
Information Architecture
"In olden times, people would just open up photoshop and make something. But you can build a building without a plan." - Gael
- "being a good IA is so rare. It is rare to have a combination of planning, creative thinking, and skill."
Studio Manager Kim Speaks
Attributes:
- What she is looking at is culture and fit. Attributes are a huge part of hiring.
-What they are looking for is not necessarily tangible. They want to see people that can work within a team, they want people who embrace the attitude of feedback.
- A commitment to ongoing learning, initiative, flexibility, mentoring and being mentored.
- Flexibility: things change drastically. You need to be able to switch gears quickly.
What you can expect from Us:
-Environment for learning
-Big clients
-Variation
- Opportunity for promotion
- Mentorship
- An amazing culture
What we Expect from You
- forward thinking design
-fluency in digital channels
-typography
- presentation skills
- eagerness
- compassion & drive
Contact
Sapient Nitro Contact Form link: http://www.sapient.com/en-us/sapientnitro/contact-us.html
