Friday, March 9, 2012

Alexander Younger, Design Lab




About Design Lab
Design Lab describes themselves as being all about " designing power strategies, solutions and technologies that support beautiful work." Design Lab was founded in Toronto in 1992.



Specialization:
-Research
-strategy
- Information architecture
- Identity
- Branding
- Copywriting
- Measurement & Metrics
- Content Management Systems
- Website Development
- Website Design
- Print Design
- Flash Design
- Online and Offline
- Marketing Collateral

Clients
Bata Shoe Museum, Para Paints, SIR Corp, Loblaws, Laura Secord, Ridpath's Fine Furniture, CDA Industries, Canadian Music Centre, Holt Renfrew & Co., Diamond Aircraft, Universal Music, Jack Astors, Chestnut Park Real Estate, CanDeal, Capital Canada ltd., APEX Public Relations

About Alexander Younger
Alexander Young speaks to us as the President and founder of Design Lab.

Lecture Notes


- started DesignLab 20 years ago when there wasn’t really even a web

- in the past few years they have done a lot of mobile work

- also are a very green company and believe in giving back to the environment

- all of the power in their office is generated by the sun, so they can say to all their clients that everything they do is green


The Market Now


- The market is very good

- example graphic: every day in the world is < to how many iphones are sold worldwide every day

- every day 700,000 android phones get activated across the world

- the total #of iOs devices - 562,000 sold every day,compared to 371,000 children born

- Nokia Sold 271,000 Smartphones

- The total # of smartphones: 1.45 million devices activated each year

- So you can say there is a pretty good market


Mobile is a pretty good place to be right now


Best Practices for Mobile Design


- what you have to do is understand the market

- you have to test it against a business model. It does have to generate enough interest, have the potential for profit

- You have to prove to the client that it is going to deliver a sound business model

- know your audience, establish your audience

- how do you monetize your product?

- how do you add merchandizing opportunities

Contact


Phone: 416 955-0880
Email: info@designlab.net









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