About Sonic Boom
what they do:
"we’re in the business of helping our clients understand and maximize what they know they can do with digital media."
what makes them unique:
"We have a worldly view and now we take social media to another level."
"Sonic Boom is a digital media agency operating as an integrated division of NATIONAL Public Relations, Canada’s largest communications consulting firm. Since 1998, Sonic Boom has partnered with leading brands on a wide array of digital mandates.
Sonic Boom helps clients understand, embrace and optimize the massive potential of digital media. We work closely with our clients to understand their business, consumers and influencers. We then focus on their business challenges and apply our insights and experience to deliver meaningful digital solutions."
clients:
Aviva
Citibank Canada
Marsh
Pal Benefits
RBC Dexia
SEI Investments
Bell Mobility
Blackstock Leather
Campbell's
Gillette
Gourmet Settings
Grafton & Co.
Harry Rosen
Home & Rural Appliances
HomeSense
Honda Canada
The Interior Design Show
Jamieson Laboratories
NuGro Corporation
OK Tire
Pepsi
RIM
RJ Spagnols
ROMA Moldings
SIRIUS Satellite Canada
TIMEX
Unilever
Wrigley's
The Advertising & Design Club of Canada
Agro Zaffiro LLP
ARK Inc.
Astound Web Conferencing
(to name a few)
what is marketing:
marketing is about a one-way dialogue.
a one-sided conversation.
advertising is about yelling the loudest.
branding:
"I understand you’re a great lover"
public relations:
"Trust me, he’s a great lover"
eMerge:
traditional communications + social design + digital marketing
the problem with old spice guy - it’l die at some point. unless you have a community absorbing that and moving to the next level, it’s done. social design, taking it to the next level.
where he sees agencies going, take control of these three things to get people excited about the brand. it’s not about the agency anymore, it’s about being partners, integrating, striving for an internal understanding.
Our industry:
-advertising and marketing agencies
digital agencies
communications, public relations & consultancy
employees/freelancers
what does a digital agency look like on the inside?
-strategy
-account
-creative
engineering
production
quality assurance
subject matter experts & content
social media | monitoring, design, management
social media
everyone should be knowledgeable about this. you need to know about social media. Know what’s out there, what networks are important, what they do, what they’re capable of.
“you’d be amazed how much we can know about you”
sounds like Big Brother, but that’s the kind of knowledge we have nowadays to create more compelling arguments.
what will i need to understand?
meaning & role of brand
marketing basics
latest trends & technologies
follow:
mashable
the digital buzz blog
what should I possess?
- skills in your discipline
- strong portfolio
- references
- positive attitude
- willingness to learn
- passion
- be willing to learn
- within give minutes i can understand if you have passion
- he can’t believe a lot of people come from the industry looking for work and don’t know anything about Sonic Boom
get to know the company
- Get noticed, recognized & respected. It takes time.
- join interactive media groups
- submit your portfolio to online communities
- create your own online space
- ask for advice & interviews
- take opportunities as they come
- no ego! don’t be an idiot & always pay your dues
- if we have the time, we’ll sit down and talk to you about what we’d like to do with our careers.
- half of you might not end up as creatives. will you be prepared for the day that someone tells you, you suck as a designer. - have an open mind. If someone is being honest with you, and someone more senior is starting to see your strengths and comes to you to get you passionate about something else, take the opportunities as they come.
- if someone is honest with you, tells you you aren’t wired for this, take that as it is, sulk, or go to someone else who might be able to appreciate it.
- be passionate about what you do and love what you do. we really do work hard, it’s not an easy job. It’s a way of life. Be prepared for a place that’s going to work you hard, but you’ll love it at the end of the day if you’re passionate about it.
“A lot of my peers will come in and talk about how awesome it is. At the end of the day we also have bills to pay, and we have lots of work. It’s a career. And you have to be prepared for that reality”.
- stay put somewhere so you can really show your progression. stay and play in one place.
- you need to start from the bottom up.
what keeps him going - getting inspired by the people he’s working with.
- that’s what keeps you going at the end of the day, getting inspired.
which conferences does he recommend? what do you want to get out of them?
TED talks - by far the best for the future.
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