Jay Graduated from York in 2004 and graduated from Web Design in 2006. He started his career out at Organic as a production artist. He nows works and an Art Director with Henderson Bas.
Job Description
-brainstorming, concept development, designing, overseeing work, mentoring, meeting timeline deadlines, ensuring client expectations are met, and being creative.
Common traits of a good Assistant Director
- you love games and doodling
- you like playing around with photoshop more than you like television
- you have a favorite HEX value
- you have really creative passions and network names
About Henderson Bas Kohn
- Specializes in digital
- web, ads, mobile and print
- Jay Schacher is 1 of 60 people in the shop
- within his creative team there are 10 people
The Work Process
1) Brainstorm
2) sketch concept
3) present
4) design
5) build
6) Revise
Current Projects
LG - Get Connected Site
- product-focused site, a hub to showcase phones
- a shallow site, all artwork in-house
- just a drive-to-purchase site
LG Power up Your Life Intro Video
- Jay's roe was to art-direct
- he sat down with the creative team and sketched out ideas with them
Mercedes Benz Drive + Seek Game
- to showcase the new Mercedes Class
- Created an iphone app game
- they gave away a free car
Mercedes Benz Facebook
- They also do a lot of work with social media
Working with the Client
- You may love something but it doesn't always mean the client will
- You need to learn to let go of your ego
- You may need to go through many revisions
Building a Profile
- build an identity for yourself online
- he worked with a copy writer on his own profile
- create a brand for yourself and get found.
After You Graduate
- Stay close with your classmates
- make sure to network ( tweeting, google parties, facebook)
- be a team player, not a hero.
- the best thing to do is specialize
What to do when you have those non-creative days
- check out mashable
- Smashing magazine
- Colour Lover - helps you pick out colour schemes
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